In terms of features, the GHD Helios and GHD Air are on par, yet the Helios lacks the styling settings of the Nanoe – two power and two heat settings plus a cool shot button vs the Nanoe's three power, three heat and cool shot. At the time of writing, it's retailing online at around the £65 mark. We’d also class the Panasonic Nanoe as another key rival and while it has an RRP of £110, it rarely sells for anywhere near that price. At £159, it sits between cheaper competitors – including its predecessor the £99 GHD Air – and the exceedingly expensive Dyson Supersonic (£300). The GHD Helios is pitched firmly as a premium, professional product. This redesigned, re-engineered hybrid of the GHD Air and GHD Aura is the model that the brand is hoping will re-establish it on top. Having seen these rivals gain ground, the iconic brand is back with the GHD Helios. That said, many of GHD’s rivals have caught up, selling dryers with similar – and in some regards better – performance for a cheaper price. It was released at a time when so-called professional hair dryers, and their matching high price tags, were fairly rare outside of hair salons, and GHD carved out a niche by charging a premium price for a premium, luxury product that was designed to appeal to consumers and hair stylists alike.īest hair straighteners 2023: Tried and tested favourites to tame frizzy hairĪt launch, it was considered a game changer, and it's a testament to that dryer’s quality that eight years on it’s still considered one of the best hair dryers on the market. GHD's first foray into the hair dryer market was the GHD Air in 2012. Has GHD built another hair dryer worthy of a place in Expert Reviews' best hair dryer list? GHD Helios review: What you need to know The burning question, as ever, is whether it has been worth the wait. The Helios has actually been available exclusively in a small number of salons since the start of January, but now it's on general sale in the UK. With cheaper models increasingly snapping at the Air's heels, the company's latest model – the GHD Helios – has arrived just in time. Having retired its GHD Aura a few years back, the brand's only remaining full-sized dryer has been the GHD Air. When she isn’t packing for a trip away, working out, eating out or reading up on retinol serums, you’ll probably find her experimenting with her film camera and building her portfolio of portraits.įlorence’s photography can be found at florencereeves-white.GHD has long ruled the hair straighteners roost, but when it comes to hair dryers the British brand hasn't had it quite so easy. With over five years’ experience in beauty and health journalism, Florence has written for ELLE, Women’s Fitness, Sister Magazine, National Geographic Traveller and many more, with a strong sustainability angle thread through much of her work. Prior to this she was at Tropic Skincare, where she worked closely with biochemists in the lab, delving into the functions of each fresh, natural ingredient and conveying its efficacy to her audience in easy-to-digest terms. She’s committed to sharing recommendations for products that truly work and make people feel confident and healthy.
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